Issue 14 — May 2019

In Praise of Seymour B. Ginsburg

The Contributions of Seymour B. Ginsburg

In Praise of Seymour B. Ginsburg aka Sy

I assume that his associates in the world of business know him professionally as Seymour B. Ginsburg. In the world of the Work, I have never known any of his friends to refer to him other than as plain Sy. A lawyer, an accountant, and a business executive probably makes a few critics and enemies along the way, but I have yet to hear anyone in the Work express criticism of Sy.

I know him slightly, having met him and having taken a liking to him during the 14th International Humanities Conference All and Everything convened in April 2009 in Toronto. It attracted fifty-two delegates, including one of its founders, Sy. I felt him to be “very much his own man.” I am not quite sure precisely what that phrase in quotation marks means, nor am I sure anyone else has any definition of it. Yet Sy struck me from the first as being both independent-minded and entirely committed to the cause. He is outspoken, a quality in my books that is a useful character trait, as it is coupled with his practical view of the practical things of this world. He did not mix the spiritual and the mundane, at least in my eyes. He obviously has a handle on the world of values.

I assume that during his years as a business executive he was sometimes called upon to be a salesman, if only because at the All and Everything Conference he amusingly stick-handed me into purchasing one of his books for ten dollars. As I recall his sales approach, it was that I could pay him for a copy of the book in Canadian rather than American dollars, thus effecting a savings of about fifteen percent. I laughed at his rug-trader approach to bargaining. (I am sure the young Gurdjieff did much the same in his early years.)

However, I outfoxed or at least surprised him, for I insisted that he accept a fresh new American ten-dollar bill, which I had in my pocket for some such possible purchase, rather than its Canadian counterpart. When I think of all the books that I have bought during my lifetime, this one might have been my single best purchase. I might be biased because some days later, when I opened my copy of the book, In Search of the Unitive Vision, I found that Sy had inscribed it to me “with love.”

During intermissions at the Conference, I remember Sy defending theft or at least copyright violation – to express what he was encouraging with deliberate provocation. During a chat with a group of us, he said, “It is writers like you who should be writing about the exercises of the Work. You should be publishing them for everyone to read for the benefit of all.” I remember being somewhat taken aback when he said that, as it basically mirrored my thoughts on the matter (not that I had then or since then taken the liberty or, indeed, known any such exercises), mainly because people around us were trying to withhold their discomfort, even horror, at this roguish suggestion. You can admire a man for less.

Sy might not have know then that there was and still remains a connection between the two of us, one that was formed more than a half-century earlier. We had never met, of course, as we were divided by a common border, yet both of us were Theosophists of the Capital T variety. I do not mean that we were interested in theosophy as an idea or an ideal; I mean we were members (in his case) of the Theosophical Society in America and (in my case) of the Toronto Theosophical Society, the largest lodge in the country. (At the time I was its youngest member.)

In a way we absorbed theosophical principles and Theosophical practices. I will not go into more detail here and now, but it was out of Madame Blavatsky’s society that Sy and I developed. In later years he has written convincingly about Gurdjieff’s indebtedness to this Madame’s principles and practices as well as how in his own way he championed The Mahatma Letters. Sy and I parted company (so to speak) when he invited me to join one of his webinars (under the sponsorship of the Theosophical Society in America) devoted to the study of those letters. Now I had had enough of that while still a student at the University of Toronto. I declined the invitation and offered as my reasoning the excuse that the letters in question emerged from the realm of literature and the domain of the imagination rather than from any spiritual point of origin. I am sure he disagreed with my presumption but he did not protest and I respect him all the more for all that.

Whenever I think about the Mahatma letters, what comes to mind is not gowned gurus in the vastness of the Himalayan Mountains presiding over the evolution of humanity, but instead that curious episode in the history of psychical research called Cross-Correspondences which involved mediums and scholars of renown, members of the Society for Psychical Research in London and elsewhere, devoting hours (and in some cases years) to finding “correspondences” between and among the pronouncements of spirit mediums.

I am sorry that our paths have not crossed in recent years, but in a way I remain an off-campus student of Sy’s. I have twice read my copy of Gurdjieff Unveiled (Lighthouse Workbooks, 2005) because I regard it as the best “workbook”-style introduction to the Work in print. I forgot to mention this evaluation when a year or so ago I prepared a brief list of books (beginning with P.D. Ouspensky’s The Psychology of Man’s Possible Evolution) that comprise a basic library, so allow me to make amends here. One wonderful feature about Sy’s text is that while the Lighthouse edition has long been out of print, the text in its entirety is available free of charge on the Web. Is there a better way to make the work accessible and available?

Those readers of this impressionistic, short appreciation of Sy and his achievements and attainments may download the Lighthouse edition. They may do so after checking “Gurdjieff Internet Guide” on Google. This Guide is an invaluable resource for Work-related subjects, especially the three parts of the section devoted to Sy.

The first part bears an ungainly title: “The High Commission and Other Sacred Individuals and What They Represent.” It is quite autobiographical. The second part is called “Sy Ginsburg Interview.” The interviewer goes unidentified. The third part has the title “Exchange with Sy Ginsburg.” The exchange is principally with Reijo Oksanen and it elicits much delicious gossip.

I can do no better than reproduce the concise biographical note about Sy that appears in this website: “Seymour B. Ginsburg was born in Chicago, Il., in 1934, and graduated from Northwestern University with degrees in accountancy and law. A founder of the predecessor business and the first president of Toys R Us, he was for many years involved in commodities trading. He met Sri Madhava Ashish while on a private visit to India in 1978. He was a co-founder of the Gurdjieff Institute of Florida, and currently divides his time between South Florida and Chicago.”

This is not the place for a bibliography of Sy’s writings but I do want to list three of his books. First, there is the above-mentioned title called Gurdjeiff Unveiled: An Overview and Introduction to the Teaching. London: Lighthouse Workbooks, 2005. Second, there is a very handsome edition called In Search of the Unitive Vision: Letters of Sri Madhava Ashish to an American Businessman 1978-1997. Boca Raton, Florida: New Paradigm Books, 2001. Third, there is Sri Madhava Ashish’s What Is Man? Selected Writings. London: Penguin Books India, 2010. The title page credits Karan Singh, Satish Datt Pandey, Seymour Ginsburg, Seán Mahoney and Pervin Mahoney.

Currently Sy is conducting webinars with the “Friday Gurdjieff Study Group” sponsored by the Theosophical Society. Check the Society’s website for further details.


20 March 2019

The Contributions of Seymour B. Ginsburg aka Sy

The thought of G.I. Gurdjieff comes to mind whenever I drive into a shopping plaza where there is a sign that says Toys “R” Us. There are almost two dozen of these toy supermarkets in the Greater Toronto Area, where I live, all of them “reminders” of the man and his message. Canada alone has a total of seventy outlets at the present time. If you live in the United States, there are 860 occasions to remember Mr. Gurdjieff, but only seventy-six if you live in the United Kingdom. Non-U.S. outlets around the world offer an additional 716 opportunities for remembering.

All of this may seem a little sly or silly but for the fact that Toys “R” Us acts for me as a reminder to remember myself and it could do the same for other people too. The reason it comes to mind is that there is an interesting connection between the toy store chain and Seymour B. Ginsburg, whose contribution to the Work is an important one. As unlikely as it might seem, Ginsburg was the co-founder of the parent company and the first president of the company we know as Toys “R” Us. That was decades ago so I assume that he is no longer involved with running the highly successful chain of outlets.

Here is some background on the man, all taken from published sources. Sy Ginsburg (as he is usually greeted) was born in Chicago in 1934 and studied accountancy and law at Northwestern University. In addition to his success in the world of commerce, he has made his mark in at least five related fields of endeavour.

First, he served as President of the Theosophical Society in South Florida. Second, he was a co-founder of the Gurdjieff Institute of Florida. Third, he and his wife Dorothy Usiskin have been mainstays of the series of annual All & Everything Conferences, now in their fifteenth year. Fourth, he has drawn attention to the spiritual contribution of a modern-day Indian guru known as Sri Madhava Ashish. Fifth, he is the author of a number of books that are not only interesting but significant.

There is no way for me to survey all of these fields of accomplishment. Instead, I will describe Sy’s publications and focus on Sy Ginsberg’s relationship with “Ashishda” (as he is known). I will do so out of chronological order; I will also note that I met Sy at the A&E Conference held in Toronto in April 2009 and hence took the opportunity to observe him in action. I found him, unlike many students and practitioners of the Work, to be direct and dynamic. He knows his own mind and he understands precisely what he is doing.

These features are characteristic of his most important if overlooked publication, the one titled Gurdjieff Unveiled. There is a subtitle “An Overview and Introduction to the Teaching” as well as a sub-subtitle “For the beginning student, for the inquiring seeker, and for the simply curious.” The sub-subtitle covers a lot of ground, as does the text itself. It is a short work, not more than 150 pages in all, and the paperback copy that I purchased was published in 2005 by Lighthouse Editions, and is still in print on demand format ISBN 1-90499801 0.

From time to time I am asked to recommend a book on the Work. When that happens I automatically nominate P.D. Ouspensky’s The Psychology of Man’s Possible Evolution, for it is short, straight-forward, and uncompromising. Along with its companion book The Cosmology of Man’s Possible Evolution, it certainly captures the essence of the Work in Europe in the interwar period. Knowledgeable people often recommend books that convey the “taste” of the spirit of the Work since the 1950s – memoirs written by participants like Henri Tracol.

From now on I will recommend Sy’s Gurdjieff Unveiled as not only an introductory work but also as a “continuing” work. I recommend it despite its title which I assume reflects the author’s interest in Theosophy, and while I may yearn to behold Isis Unveiled (the reference is to H.P. Blavatsky’s major book written prior to The Secret Doctrine), I have never lusted to see Mr. Gurdjieff “unveiled.” It certainly offers information on the ins and the outs of the Work in clear and contemporary prose. Indeed, it is something of a handbook.

The work is dedicated to Nicolas Tereshchenko, “A serious seeker, a true scholar, a friend.” In addition to tables and diagrams and four appendices, it offers the reader six chapters, quaintly called “Lessons.” For general interest, I will list the titles of the chapters so the experienced reader will see at a glance where the book begins and ends.

Lesson 1: Who am I?
Lesson 2: The Expansion of Consciousness
Lesson 3: The Transmutation of Energy
Lesson 4: The Conservation of Energy
Lesson 5: Meditation
Lesson 6: Gurdjieff Groups

In these chapters I found considerable information with insights that I had not encountered elsewhere, at least in this form. Fresh material also appears in the four appendices. The first appendix tries to answer the question “Who are you Mister Gurdjieff?” and includes detailed information on how the Mahatma Letters, identified with the Theosophical Society, which were edited at the Priory at Fontainebleau. The second appendix breaks new ground in relating “the study of dreams” to the Work and offers techniques for remembering dreams, approaches that do work. The third appendix examines the Exercises in genuine detail and in doing so offers lists of words for human concerns and failings keyed to passages in Tales. This is a feature that I have not seen elsewhere in the Canon. As well there are Notes, Bibliography, and a detailed Index. The book is quite a handful, hence I call it a Gurdjieff handbook.

On another occasion I may draw attention to some of the insights that appear in the pages of Gurdjieff Unveiled, but on this occasion I want to note Sy’s other books. But even they deserve more time and space than I have at hand. Here goes. The author’s first book bears the daunting title In Search of the Unitive Vision and is subtitled “Letters of Sri Madhava Ashish to an American Businessman 1978-1997.” It is a compilation with a commentary and it appeared in a handsome, trade paperback published in 2001 by New Paradigm Books of Boca Raton, Florida.

The text of almost 300 pages consists of the above-mentioned letters but also descriptive passages, narrative accounts, diary entries, personal essays, and a series of questions and answers about spiritual matters. In fact, the book is indexed and I assume that pretty well every subject of interest to the student of consciousness studies is mentioned at some point in these pages.

Sy spent almost twenty years in contact with Madhava Ashish, making annual visits, beginning in the year 1978, to Ashishda’s ashram at Mirtola, near Almora, in the Himalayan foothills of Northern India. Indeed, it was Ashishda who directed the young “American businessman” to seek out the teachings of Gurdjieff. The book is a record of their friendship, not so much between equals as much as it was and remains between fellow-seekers, one of whom was in a position to inspire and direct the other.

To confuse matters a little, In Search of the Unitive Vision has been reprinted with another title and subtitle: The Masters Speak: An American Businessman Encounters Ashish and Gurdjieff. This is brand-new edition, well printed, published in 2010 by Quest Books: Theosophical Publishing House of Wheaton, Illinois. The differences between the two editions seem minor, mainly matters of presentation.

Whichever edition is used, the portrait that emerges of Ashishda is one that is “in the round.” Judging by the descriptions and photographs that are reproduced in these pages, Sri Madhava Ashish was Central Casting’s ideal guru: tall, dark-haired, handsome … and English. Ashishda was born Alexander Phipps (1920-1997) and educated in English public schools. On a trip to the subcontinent he met and became a disciple of Sri Krishna Prem (1898-1965), another Englishman, this one born Ronald Henry Nixon, a Theosophist in background.

Prem and Ashishda, both sannyasins of the Vaishanava tradition of Hinduism, became influential spiritual leaders, thinkers, and practitioners with much to offer to those Westerners who were drawn to their ashrams. They themselves had been influenced by Theosophy, as is apparent when one reads the essays in What Is Man?

What Is Man? is subtitled “Selected Writings of Sri Madhava Ashish.” This is another handsome publication, issued in 2010 by Penguin Books, New Delhi. It is also about 300 pages long and begins with a Foreword contributed by Dr. Karan Singh who goes unidentified (but whom Wikipedia informs me was “the last ruler of the princely state of Kashmir and Jammu” and served as India’s Ambassador to the United States in 1990-91). It is a perfunctory Foreword.

The Preface, anything but perfunctory, was written by Sy along with three other compilers: Satish Datt Pandey, Seán Mahoney, Pervin Mahoney. They quote a passage from one of Ashishda’s letters to Sy: “Give me all the teachings about man and the universe and I will accept them only if I can be shown one man who embodies and validates these teachings. One follows the teachings back to their source in the man whose truth affirms the truth of the teachings.” I am sure that most people instinctively feel the same way: validation of the tradition lies in its embodiment and expression in the human being. On this basis, Ashishda is one such embodiment and expression.

The texts are organized in four parts. Part I, called “Introduction,” consists of Ashishda’s appreciative memoir of his teacher, Sri Krishna Prem. Part II is titled “The Path” and it collects seven essays on such subjects as “The Value of Uncertainty” and “The Sadhu in Our Lives.” Part III has been titled “The Inner Inquiry” and contains of eight miscellaneous essays including one called “Big Dreams” and another intriguingly titled “Quacking Oranges and Cloned Einsteins.” Part IV, “The Doctrine,” brings together five essays that will be familiar to Theosophists, notably “The Secret Doctrine as a Contribution to World Thought” and “The Fifth Race.” Finally, there is a two-page appendix of some historical, textual interest devoted to Madame Blavatsky’s “The Stanzas of Dzyan.”

The well-written copy on the back cover of What Is Man? notes how unusual is the message in this book: “It has little to do with conventional religions, but can be called secular spirituality. It points out the folly of viewing the cosmos in material terms alone, encouraging us to open our minds and see that our lives are not restricted to the closed box of purely physical existence.” The copywriters mercifully avoided the words “New Age.”

There is a clarity to Ashishda’s prose which is reasonable and at the same time reassuring. He composes the sort of prose that I can imagine Aldous Huxley enjoying or Gerald Heard writing. At times it verges on being a homily or sermon; at times it reminds me of the inspired and inspiring “talks” of J. Krishnamurti. It is a prose addressed to man’s best nature and it resists quotation; there are no high moments, for there is a general level of elevation. It is timeless prose if by that description is meant that it is sounds somewhat old-fashioned. I imagine people spoke like this in Shangri-La.

The essay “Man, Son of Man” sounds this note: “Columbus would never have discovered the Americas had he not disbelieved in the flatness of the world, nor shall we discover this other New World if we do not challenge the equally ‘flat’ world view of our present-day science and set out on a voyage of discovery in a direction and dimension where science sees nothing to discover.”

In summary: Seekers and readers have reasons to be grateful to Seymour B. Ginsburg for his many-fold contributions, including writing a spot-on introduction to the teaching called Gurdjieff Unveiled and for introducing readers in the English-speaking world to the traditional yet timely message of Sri Madhava Ashish. Driving past a Toys “R” Us outlet brought all of this to mind!

23 May 2010 – 25 March 2019